Ready when you are.


Lois Weinblatt

It all started with a question.  

At 25 years old I was at a big crossroads in my life and my career.  And I asked myself that really scary question - “what do I want my life to look like in five years?”  I knew I had two choices. I could let my future happen to me, and would be fine, probably great, even.  Or I could make my future happen. And it would be a lot harder, and a lot messier, but it would also be far more fulfilling and way more exciting.  Thanks to working with Zingerman’s, an incredible organization of Visionary leaders, I knew I had to go beyond imagining my future. I would need articulate it, not just for myself, but so I could share it with others.

So I did what any 25 year old wants to do with their weekend.  I locked myself in the apartment with my laptop, a pad of paper, a pen, and lots of snacks.  I cannot tell you how many drafts I wrote, and tore up and through away, how many documents I typed up and edited and deleted.  But after peeling back the layers and asking myself a lot more scary questions, I had my Vision. And I was elated. I had written my Vision for every facet of my life - personal, professional, financial, spiritual and relational, for five years from that day.  I felt like I had a compass, and I felt like I had this forcefield around me. I was so excited to move forward, but I also realized that the whole process I’d just been through was really hard to do alone. And I knew I didn’t want other people to have to do it alone.

Now I’m into my second five year Vision (for June 1st, 2022), and providing people worldwide with a step-by-step process to clarify, refine and align their Vision is a very big part of it.

I launched True North Visionaries over five years ago, and since then I’ve had the opportunity to work with Visionaries in North America, Europe, Australia and Asia.  They span industries and backgrounds, but they all have something in common. They wanted to be proactive, they wanted to be intentional, and they wanted to create their future.  

Since 2013 I’ve worked with global franchises that were looking to create a Visionary culture from their headquarters to their national, regional and local directors on multiple continents.  I’ve worked with solopreneurs who knew that shiny object syndrome was holding them back, and small business owners who knew that alignment was the key to their next phase of growth. And I’ve had the chance to work with amazing young people in different countries who crafted Visions that were not just inspiring, but realistic.

Throughout that time I’ve spoken at global conventions, national director summits, and annual team offsites around the world.  But while being on stage is a blast, my favorite part of those events is always the conversations afterwards. That’s when I get to talk with people about the crossroads they’re at, or the transitions they’re facing, or the growing pains they’re going through.  So often they tell me they’ve been looking for something that will guide them through the Visioning process so they don’t have to figure out the step-by-step on their own. And whether we end up talking for five minutes or working together for years, they give me the chance to live my Vision by helping them clarify theirs.